Italian Beauty Brands: MIA Makeup


Bonjour! There are a million reasons I love living in Italy right now, but one of the best parts is the sales. Unlike most other countries that have stores where merchandise frequently goes on sale, Italian retailers only have sales twice a year; once in the summer (right now), and once in the winter. The dates can vary every year, but generally they are 6 months apart.

Obviously I had to do a little shopping… for the sake of integrating into Italian culture.

One of the places I went that was new to me, was MIA Makeup in one of the major shopping centers. From their website: “MIA was born from the passion and competence of Independent Nails, a company that has been in the business of professional beauty products for over 10 years. A full line of makeup, created and produced entirely in Italy, which ensures the highest quality products at affordable prices, designed for a young audience…”. Which basically translates into good quality cruelty free makeup, bright fun colors, and affordable prices.

I bought a lipliner (matita labra) in orange (arancio) and two creamy eye shadows (ombretto crema) in green ice and extra violet.




These are creamier (like a whipped/mousse foundation) than the Maybelline color tattoos, but the colors don’t transfer and are very vibrant. The lipliner is perfect for pairing with either an orange lipstick or a gloss for the perfect late summer/early Autumn lips.

Have you bought any new makeup recently? Any good sales where you live?





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